Topic
The fourth Marketing Rule Risk Alert rests on whether disclosure is present and prominent, and whether the firm can prove it.
When an advertiser claims a level of proof it cannot support, the claim itself is the violation, whatever the disclosures say. What the FTC substantiation standard requires before you publish, and why pointing to a study is not the same as holding the evidence.
Hidden ads and undisclosed reviews now breach four regulators' rules: ASA, CMA, FCA and FTC. What health marketers must disclose before they publish.
California's AI Transparency Act (SB 942) is operative from 2 August 2026. It settles AI-content provenance, not whether that content is compliant.
FINRA proposes to replace mandatory pre-use approval under Rule 2210 with firm-run, risk-based review of retail communications. How to prepare.
In a single day the ASA upheld findings in three sectors. Each firm had assumed its audience, channel, or format sat outside the rules.
FINRA named it a priority, but six regulators across five jurisdictions had already regulated it. Same conclusion, different frameworks.
FINRA's 2026 report gives generative AI a standalone section for the first time — governance, testing, and oversight expectations included.
Every asset an agency delivers to a regulated client carries the client's regulatory requirements. Three structural challenges to understand.
Content production soared while compliance stayed manual. Nobody had built the infrastructure between the two — so we did.