Marketing teams still need to substantiate claims, make relevant disclosures and document review decisions. AI-generated copy is another reason to make that process explicit—not a reason to skip it.
Review supporting evidence, endorsements, disclosures and the rationale for approval. An illustrative finding is not a legal conclusion.
Source review: 10 October 2026. Selected examples, not a uniform global law or a product coverage promise.
Existing sector-specific rules
FINRA Notice 24-09 reminds member firms that existing obligations still apply when they use generative AI. Rule 2210 content standards apply to member communications whether created by a person or a technology tool.
Existing financial-promotion rules
The FCA requires financial promotions to be fair, clear and not misleading. Assess the overall impression, benefits, risks and relevant disclosures; the applicable requirements depend on the firm, product and audience.
Scope varies by province and entity
CSA Staff Notice 11-348 explains how existing securities legislation applies to market participants using AI. Identify the provincial regulator, registration category and relevant obligations before assessing a campaign.
Existing advertising guidance
ASIC guidance addresses misleading or deceptive advertising of financial products and services. Review the overall impression of a promotion, including the relationship between claims, qualifications and risks.
Existing fair-dealing provisions
Fair-dealing provisions apply within the scope of New Zealand’s financial markets legislation. Marketing review should consider misleading representations and whether relevant claims have reasonable grounds.
Article 50: applicable from 2 Aug 2026
Article 50 applies from 2 August 2026, with duties that differ for providers and deployers. It is not a blanket labelling rule for every AI-assisted advert. The Commission describes a limited grace period to 2 December 2026 for marking obligations on qualifying pre-existing systems; check the role, use case and exceptions.
European Commission · Article 50 FAQ
Keep the content version, audience, applicable scope, evidence, changes and reviewer rationale alongside findings.
Identify the entity, product, audience and jurisdictions relevant to the content.
Use configured checks to surface potential issues in claims, endorsements and disclosures.
Evaluate the evidence, revise the copy and escalate questions to the right reviewer.
Retain the reviewed version, supporting rationale and approval in your review process.
Agree the review scope, relevant jurisdictions and final approval responsibilities with regulated clients before delivery.
Check your content or Talk to Sales.
Coverage depends on configuration and applicable rules. Intercepta supports review; it does not provide legal advice or guarantee compliance.