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Marketing compliance, tailored to your sector.
Review claims, disclosures and testimonials in the context of your industry. Explore your sector’s priorities, then check your content or discuss your requirements with our team.
Start with what matters in your industry.
Coverage depends on the rules selected and your review configuration. Regulatory references are not exhaustive. Content review supports, rather than replaces, legal review.
Financial Services
For asset managers, broker-dealers, RIAs and fintech teams marketing to retail and accredited investors.
Content review focus
Performance guarantees and the evidence behind return claims Risk disclosures alongside investment product benefits Context for testimonials, endorsements and performance windows Clarity of fee and commission disclosures Regulatory references
FINRA
Rule 2210 - Communications with the Public Rule 2241 - Research analyst conflicts Rule 3110 - Supervisory procedures SEC
Marketing Rule 206(4)-1 Rule 156 - Investment company sales literature Reg BI - Best Interest standard CFPB
UDAAP - Unfair, deceptive, abusive practices Healthcare
For hospital systems, telehealth, digital health and payer teams communicating with patients.
Content review focus
Evidence supporting efficacy and treatment-result claims Context and disclosures in patient testimonials Patient identifiers and authorization questions in marketing material Questions for specialist review about health-data use, retargeting and tracking Regulatory references
HIPAA
Privacy Rule - Patient identifiers in marketing Marketing & sale of PHI restrictions FTC
Section 5 - Unfair or deceptive health claims §255.5 - Endorsement disclosure for health outcomes OCR
Online tracking technologies guidance (2024) Pharmaceuticals
For pharmaceutical, medical-device, biotech and direct-to-consumer drug advertising teams.
Content review focus
Balance between benefit claims and risk information Language suggesting off-label use Visibility of adverse-event information Evidence and context for comparative efficacy claims and patient testimonials Regulatory references
FDA
21 CFR 202.1 - Prescription drug advertising Fair balance & risk disclosure requirements Off-label promotion prohibition FTC
§5 - Substantiation for OTC efficacy claims Insurance
For property & casualty, life and health insurance carriers and brokers.
Content review focus
Qualifications behind “guaranteed coverage” and “no-questions-asked” claims State-specific disclosure questions Caveats accompanying premium and benefit illustrations Source documentation for comparisons and clarity of broker compensation disclosures Regulatory references
NAIC
Advertisements of Life Insurance Model Regulation Unfair Trade Practices Model Act State DOIs
State-by-state advertising filings & approvals CFPB
UDAAP applied to financial services marketing Real Estate
For brokerages, mortgage lenders, proptech and housing marketing teams.
Content review focus
APR, finance charges and context around advertised rates Language suggesting discriminatory housing preferences Evidence supporting savings claims Disclosures and questions about co-marketing arrangements Regulatory references
CFPB
Reg Z - TILA advertising of consumer credit RESPA - Kickback & marketing services agreements HUD
Fair Housing Act - Prohibited preferences in housing ads FTC
MAP Rule - Mortgage assistance relief services Energy & Utilities
For oil & gas, renewable energy, utility and EV infrastructure marketing teams.
Content review focus
Evidence and qualifications behind carbon-neutral and net-zero claims Specific meaning of “sustainable,” “eco-friendly” and “green” language Support for recycled-content and Renewable Energy Certificate (REC) claims Appropriate use of ENERGY STAR references Regulatory references
FTC
Green Guides - Environmental marketing claims §5 - Deceptive carbon & sustainability claims EPA
ENERGY STAR labeling & marketing requirements Telecommunications
For wireless carriers, internet providers, streaming services and IoT marketing teams.
Content review focus
Limitations and throttling disclosures alongside “unlimited” claims Evidence and qualifications for speed and 5G claims Contract terms and conditions of promotional pricing Consent-related language in promotional SMS and call campaigns Regulatory references
FCC
Broadband consumer labels (2024) Service quality disclosure rules FTC
§5 - 'Unlimited' and speed-claim substantiation TCPA
Consent rules for promotional SMS & calls Consumer Goods
For CPG, direct-to-consumer, retail, beauty and food & beverage marketing teams.
Content review focus
Visibility of influencer and paid partnership disclosures Support for health, efficacy and comparative product claims Evidence behind “Made in USA” labeling Clarity of subscription and auto-renewal terms Regulatory references
FTC
§255 - Endorsement guidelines Made-in-USA Labeling Rule Health-claim substantiation FDA
Cosmetic & dietary supplement labeling (FD&C Act) NAD
Self-regulatory advertising review program Technology
For SaaS, AI, cybersecurity, cloud and developer-tool marketing teams.
Content review focus
Evidence supporting AI and machine-learning capability claims Verification of security certification claims in marketing copy Methodology behind comparative performance benchmarks Support for customer case studies and clarity around training-data disclosures Regulatory references
FTC
§5 - AI capability claim substantiation (2023 guidance) Endorsement guidelines for B2B testimonials SEC
Materiality-based AI risk disclosures (existing Reg S-K obligations applied to AI) EU AI Act
AI-generated content transparency obligations (Article 50, applicable August 2026) From sector context to clearer decisions.
Set the context. Review the claims. Bring in your reviewers. Intercepta helps teams review marketing content against selected rules. Use the output to guide revisions and conversations with the people responsible for approval.
Put your next campaign in context.
Check your content or Book a demo .