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The fourth Marketing Rule Risk Alert rests on whether disclosure is present and prominent, and whether the firm can prove it.
Aviva is quoting home insurance through ChatGPT, and the FCA is already assessing AI across the distribution chain. The rules apply now.
How regulatory exposure builds when approved content stays live as rules change — how to measure it, where it concentrates, how to reduce it.
Supervision has gone proactive: any signed-off asset can be examined at any point in its life. The obligation runs as long as content stays live.
S.8420A is live. Ads with AI-generated human figures that reach New York now need disclosure — and proof, asset by asset, that you complied.
FINRA sanctions rose 77% in 2025 — driven not by new content, but by live content approved under rules that no longer apply.