continuous validation - Intercepta AI Blog

Intercepta AI feature card headed “The evidence has to exist first”, with the subline “Six jurisdictions, different instruments, and in each the evidence must exist when the claim is made”.

Green claims in 2026: the evidence has to exist first

The European Union prohibits several kinds of environmental claims outright from 27 September 2026. The United States, United Kingdom, Australia, New Zealand and Canada each use a different instrument, and in all six the evidence supporting a green claim is expected to exist when the claim is made.

Edward Sweigart· Sep 24, 2026 · 18 min read

Marketing Compliance

One compliant claim, exposed in other jurisdictions

Four marketing claims, each compliant in the market it was written for, tested across lending, insurance, healthcare and real estate in six jurisdictions. No approval applied beyond its own market, and in healthcare, the format itself was lawful in some countries and prohibited in others.

Edward Sweigart· Sep 17, 2026 · 18 min read

compliance debt

The Definitive Guide to Compliance Debt

How regulatory exposure builds when approved content stays live as rules change — how to measure it, where it concentrates, how to reduce it.

Edward Sweigart· Jul 14, 2026 · 11 min read